How do you distil 3,000 years of history into a product that feels fresh, relevant, and modern? Pat Pat’s groves were home to some of the oldest olive trees and mills in the world, but heritage alone wasn’t enough.
Our challenge was to take something deeply local—and deeply lived—and translate it for a universal, lifestyle-oriented market without compromising its roots. The visuals, copy, and packaging needed to speak in a soft but confident voice, balancing ritual with refreshment.
Pat Pat was a quiet rebellion against fast everything. In a world obsessed with convenience, it offered something slower, richer, and more deliberate.
It invited people back to the table—sometimes with neighbours, sometimes with strangers. And in doing so, it became more than an olive oil brand. It became a gateway into a more grounded way of living.
Next projects.
(2016-25©)
