→ 01. Meet
→ 01. Meet
→ 01. Meet
OLI UYGUN
OLI UYGUN
OLI UYGUN
Oli is a brand strategist, creative director, artist and the founder of Atelier WOO.
Oli has worked with over 50 founders, creating a visual universe around what they actually loved building. Oli's distinct methodology comes down to two simple keywords: handmade and highly personal.
He works with one founder at a time, spending real time with them to understand how they think and operate. Sitting with the founder means spending time not only with them, but also their loved ones, their competition & their audience.
Oli is a brand strategist, creative director, artist and the founder of Atelier WOO.
Oli has worked with over 50 founders, creating a visual universe around what they actually loved building. Oli's distinct methodology comes down to two simple keywords: handmade and highly personal.
He works with one founder at a time, spending real time with them to understand how they think and operate. Sitting with the founder means spending time not only with them, but also their loved ones, their competition & their audience.
Oli is a brand strategist, creative director, artist and the founder of Atelier WOO.
Oli has worked with over 50 founders, creating a visual universe around what they actually loved building. Oli's distinct methodology comes down to two simple keywords: handmade and highly personal.
He works with one founder at a time, spending real time with them to understand how they think and operate. Sitting with the founder means spending time not only with them, but also their loved ones, their competition & their audience.
Personalized & People-Made
Once he spent a decent amount of time obsessing over the same obstacles as the founder does, the creative work begins. Everything from the visual language, the copy, the content to the web experience comes directly out of Oli's understanding from his time with the founder.
Handmade, in that sense, means something precise: made by real craftspeople, for this particular thing, and for nobody else. This is where Atelier WOO's philosophy of radical value is rooted in: Oli's personal conviction that in a world increasingly shaped by automation and sameness, only a brand built in this fashion can achieve long-term, sustainable growth.
Community Oriented
Atelier WOO runs on a cohort system. The studio takes on a limited number of founders every year to preserve the intimate approach it champions. As such, WOO alumni also come together through the number of salons the studio organizes.
Former clients of Atelier WOO have gone on to speak at platforms like TNW, partner with global firms such as ASML and Danone, with their work widely covered in the press and recognized for its cultural and professional impact by institutions like the European Commission.
Personalized & People-Made
Once he spent a decent amount of time obsessing over the same obstacles as the founder does, the creative work begins. Everything from the visual language, the copy, the content to the web experience comes directly out of Oli's understanding from his time with the founder.
Handmade, in that sense, means something precise: made by real craftspeople, for this particular thing, and for nobody else. This is where Atelier WOO's philosophy of radical value is rooted in: Oli's personal conviction that in a world increasingly shaped by automation and sameness, only a brand built in this fashion can achieve long-term, sustainable growth.
Community Oriented
Atelier WOO runs on a cohort system. The studio takes on a limited number of founders every year to preserve the intimate approach it champions. As such, WOO alumni also come together through the number of salons the studio organizes.
Former clients of Atelier WOO have gone on to speak at platforms like TNW, partner with global firms such as ASML and Danone, with their work widely covered in the press and recognized for its cultural and professional impact by institutions like the European Commission.
Personalized & People-Made
Once he spent a decent amount of time obsessing over the same obstacles as the founder does, the creative work begins. Everything from the visual language, the copy, the content to the web experience comes directly out of Oli's understanding from his time with the founder.
Handmade, in that sense, means something precise: made by real craftspeople, for this particular thing, and for nobody else. This is where Atelier WOO's philosophy of radical value is rooted in: Oli's personal conviction that in a world increasingly shaped by automation and sameness, only a brand built in this fashion can achieve long-term, sustainable growth.
Community Oriented
Atelier WOO runs on a cohort system. The studio takes on a limited number of founders every year to preserve the intimate approach it champions. As such, WOO alumni also come together through the number of salons the studio organizes.
Former clients of Atelier WOO have gone on to speak at platforms like TNW, partner with global firms such as ASML and Danone, with their work widely covered in the press and recognized for its cultural and professional impact by institutions like the European Commission.
→ 02 About
OlI'S
approach
→ 02 About
OlI'S
approach
→ 02 About
OlI'S
approach
World-building &
Cultural authority
World-building &
Cultural authority
Oli believes taste in and of itself doesn't guarantee connection anymore. Neither does voice. In the age of automation, discerning brands must curate taste as it relates to culture.
Think telling imperfect, tactile and honest stories that form a meta story all together.
Oli resides in New York City, where he runs Atelier WOO while maintaining a local studio in Amsterdam. His clients span industries including tech, hospitality, food, beauty, education, and culture. Alongside his work at WOO, he maintains a studio practice as a multidisciplinary artist.
Holding a B.S. in MIS, a B.A. in New Media from the University of Amsterdam, and an M.B.A, Oli is fluent in Italian, Turkish and English. He lives in New York with his partner and their dog, Mochi.
01. Systematic &
Art Forward.
02. Intimate & Open
03. Cultural Authority & Voice
04. Stories that go somewhere: build a universe
01. Systematic &
Art Forward.
02. Intimate & Open
03. Cultural Authority & Voice
04. Stories that go somewhere: build a universe
01. Systematic &
Art Forward.
02. Intimate & Open
03. Cultural Authority & Voice
04. Stories that go somewhere: build a universe
→ 03 About
OLI'S
story
→ 03 About
OLI'S
story
→ 03 About
OLI'S
story
New York + Amsterdam
Art + Creative
New York + Amsterdam
Art + Creative
Oli resides in New York City, where he runs Atelier WOO while maintaining a local studio in Amsterdam. Alongside his work at WOO, he maintains a studio practice as a multidisciplinary artist.
Holding a B.S. in MIS, a B.A. in New Media from the University of Amsterdam, and an M.B.A, Oli is fluent in Italian, Turkish and English. He lives in New York with his partner and their dog, Mochi.
Oli resides in New York City, where he runs Atelier WOO while maintaining a local studio in Amsterdam. Alongside his work at WOO, he maintains a studio practice as a multidisciplinary artist.
Holding a B.S. in MIS, a B.A. in New Media from the University of Amsterdam, and an M.B.A, Oli is fluent in Italian, Turkish and English. He lives in New York with his partner and their dog, Mochi.
Oli Uygun & Petra the Peacock, New York
Oli Uygun & Petra the Peacock, New York