meet
Oli.
meet
Oli.
Oli Uygun is a brand strategist, creative director, artist and the founder of Atelier WOO. He has helped over 50 founders transition from corporate roles into building their own brands. His work focuses on shaping voice, brand strategy, narrative, and digital presence with clarity and intent.
He resides in New York City, where he runs Atelier WOO while maintaining a local studio in Amsterdam. His clients span industries including tech, hospitality, food, beauty, education, and culture.
Founder Focus
Oli is also the creator of PATH, Atelier WOO’s proprietary profiling tool built to help individuals shift from a corporate mindset into a founder mentality. The framework uncovers how people think, work, and build, helping them approach entrepreneurship with confidence and clarity.
Resonant Brands
In his practice at Atelier WOO, Oli works 1:1 with early-stage founders to craft sharp go-to-market strategies grounded in identity design and narrative systems, built to stand out in the excessive noise of the AI era. He champions personal alignment, cultural intelligence, and creative longevity as the new cornerstones of brand building. His work advocates for brands that feel real and personal in a world increasingly shaped by automation and sameness.
Corporate Roots
Before launching WOO, Oli worked as a marketing manager, leading national advertising campaigns and collaborating with creative agencies on above-the-line strategy. This experience grounded him in the fundamentals of marketing and gave him a practical understanding of how ideas move through systems.
Client Outcomes
Clients of Atelier WOO have gone on to speak at platforms like TNW, partner with global firms such as ASML and Danone, with their work widely covered in the press and recognized for its cultural and professional impact by institutions like the European Commission.
Personal Life
Alongside his work at WOO, Oli maintains an active studio practice as a multidisciplinary artist. His work explores global identity through the lens of new media and has been exhibited internationally.
He holds a B.S. in Management Information Systems, a B.A. in New Media from the University of Amsterdam, and an M.B.A. He is fluent in Turkish, Italian, and English. He lives in New York with his partner and their dog, Mochi.
Follow Oli
Oli Uygun is a brand strategist, creative director, artist and the founder of Atelier WOO. He has helped over 50 founders transition from corporate roles into building their own brands. His work focuses on shaping voice, brand strategy, narrative, and digital presence with clarity and intent.
He resides in New York City, where he runs Atelier WOO while maintaining a local studio in Amsterdam. His clients span industries including tech, hospitality, food, beauty, education, and culture.
Founder Focus
Oli is also the creator of PATH, Atelier WOO’s proprietary profiling tool built to help individuals shift from a corporate mindset into a founder mentality. The framework uncovers how people think, work, and build, helping them approach entrepreneurship with and clarity.
Resonant Brands
In his practice at Atelier WOO, Oli works 1:1 with early-stage founders to craft sharp go-to-market strategies grounded in identity design and narrative systems, built to stand out in the excessive noise of the AI era. He champions personal alignment, cultural intelligence, and creative longevity as the new cornerstones of brand building. His work advocates for brands that feel real and personal in a world increasingly shaped by automation and sameness.
Corporate Roots
Before launching WOO, Oli worked as a marketing manager, leading national advertising campaigns and collaborating with creative agencies on above-the-line strategy. This experience grounded him in the fundamentals of marketing and gave him a practical understanding of how ideas move through systems.
Client Outcomes
Clients of Atelier WOO have gone on to speak at platforms like TNW, partner with global firms such as ASML and Danone, with their work widely covered in the press and recognized for its cultural and professional impact by institutions like the European Commission.
Personal Life
Alongside his work at WOO, Oli maintains an active studio practice as a multidisciplinary artist. His work explores global identity through the lens of new media and has been exhibited internationally.
He holds a B.S. in Management Information Systems, a B.A. in New Media from the University of Amsterdam, and an M.B.A. He is fluent in Turkish, Italian, and English. He lives in New York with his partner and their dog, Mochi.
Follow Oli
Oli Uygun is a brand strategist, creative director, artist and the founder of Atelier WOO. He has helped over 50 founders transition from corporate roles into building their own brands. His work focuses on shaping voice, brand strategy, narrative, and digital presence with clarity and intent.
He resides in New York City, where he runs Atelier WOO while maintaining a local studio in Amsterdam. His clients span industries including tech, hospitality, food, beauty, education, and culture.
Founder Focus
Oli is also the creator of PATH, Atelier WOO’s proprietary profiling tool built to help individuals shift from a corporate mindset into a founder mentality. The framework uncovers how people think, work, and build, helping them approach entrepreneurship with confidence and clarity.
Resonant Brands
In his practice at Atelier WOO, Oli works 1:1 with early-stage founders to craft sharp go-to-market strategies grounded in identity design and narrative systems, built to stand out in the excessive noise of the AI era. He champions personal alignment, cultural intelligence, and creative longevity as the new cornerstones of brand building. His work advocates for brands that feel real and personal in a world increasingly shaped by automation and sameness.
Corporate Roots
Before launching WOO, Oli worked as a marketing manager, leading national advertising campaigns and collaborating with creative agencies on above-the-line strategy. This experience grounded him in the fundamentals of marketing and gave him a practical understanding of how ideas move through systems.
Client Outcomes
Clients of Atelier WOO have gone on to speak at platforms like TNW, partner with global firms such as ASML and Danone, with their work widely covered in the press and recognized for its cultural and professional impact by institutions like the European Commission.
Personal Life
Alongside his work at WOO, Oli maintains an active studio practice as a multidisciplinary artist. His work explores global identity through the lens of new media and has been exhibited internationally.
He holds a B.S. in Management Information Systems, a B.A. in New Media from the University of Amsterdam, and an M.B.A. He is fluent in Turkish, Italian, and English. He lives in New York with his partner and their dog, Mochi.
Follow Oli
Oli Uygun, founder of Atelier WOO
/2025
Oli Uygun, founder of Atelier WOO
/2025
Founder of Atelier WOO Oli Uygun speaking at an event in 2024.
/2025
Founder of Atelier WOO Oli Uygun speaking at an event in 2024.
/2025
Founder of Atelier WOO Oli Uygun speaking at an event in 2024.
/2025