Oli Uygun is a creative director, artist, and founder of Atelier WOO. He has helped over 50 founders transition from corporate roles into building their own brands; shaping their voice, narrative, brand identity, and digital presence with clarity and intent.

He resides in New York City, where he runs Atelier WOO while maintaining a local studio in Amsterdam. His clients span industries including tech, hospitality, food, beauty, education, and culture.

Founder Focus

Oli is also the creator of PATH, Atelier WOO’s proprietary profiling tool built to help individuals shift from a corporate mindset into a founder mentality. The framework uncovers how people think, work, and build, helping them approach entrepreneurship with confidence and clarity.

Brand Roots

Before launching WOO, Oli worked as a marketing manager, leading national advertising campaigns and collaborating with creative agencies on above-the-line strategy. This experience grounded him in the fundamentals of marketing and gave him a practical understanding of how ideas move through systems.

Client Outcomes

Clients of Atelier WOO have gone on to speak at platforms like TNW, partner with global firms such as ASML and Danone, with their work widely covered in the press and recognized for its cultural and professional impact by institutions like the European Commission.

Personal Life

Alongside his work at WOO, Oli maintains an active studio practice as a multidisciplinary artist. His work explores global identity through the lens of new media and has been exhibited internationally.

He holds a B.S. in Management Information Systems, a B.A. in New Media from the University of Amsterdam, and an M.B.A. He is fluent in Turkish, Italian, and English. He lives in New York with his partner and their dog, Mochi.