attention is
moral,
the truth is, we all
see it coming —
attention is what we owe
the work — and each other.
attention is what we owe
the work— and each other.
attention is what we owe
the work — and each other.
the
the
New
Creative
New
Creative
New
Creative
Automation is making storytelling accessible. It is also making it forgettable.
Atelier WOO is an artist-led strategy and branding studio based in New York and Amsterdam. We tell stories that genuinely connect. We build brands that are unmistakably human.
Welcome to the New Creative.
Oli Uygun
Executive Creative Director
Automation is making creative accessible. It is also making it forgettable.
Atelier WOO is an artist-led strategy and branding studio based in New York and Amsterdam. We tell stories that genuinely connect, we build brands that are unmistakably human.
Welcome to the New Creative.
Oli Uygun
Executive Creative Director
Automation is making creative accessible. It is also making it forgettable.
Atelier WOO is an artist-led strategy and branding studio based in New York and Amsterdam. We tell stories that genuinely connect, we build brands that are unmistakably human.
Welcome to the New Creative.
Oli Uygun
Executive Creative Director
→ 01 Select
work
→ 01 Select
work
→ 01 Select
work
A glimpse into WOO's creative portfolio
A glimpse into WOO's creative portfolio
Highlighting the projects and the people WOO has worked with over the years.
Highlighting the projects and the people WOO has worked with over the years.
01. Florent Coudyser &
the world of Smlin
02. Magda Szumna &
the world of INDIGO
03. Dieuwke Van Woensel &
the world of Innerprise
04. Diana Horsmeier &
the world of PatPat
05. Katya de Freedericksz &
the world SheRise
01. Florent Coudyser &
the world of Smlin
02. Magda Szumna &
the world of INDIGO
03. Dieuwke Van Woensel &
the world of Innerprise
04. Diana Horsmeier &
the world of PatPat
05. Katya de Freedericksz &
the world SheRise
→ 02 Human
→ 02 Human
→ 02 Human
philosophy
philosophy
philosophy
Strategy first.
Made by hand.
We spend the first phase entirely with the people involved in the project. No sketches until we understand the idea. Here is how the WOO way unfolds in 4 phases.
Strategy first.
Made by hand.
We spend the first phase entirely with the people involved in the project. No sketches until we understand the idea. Here is how the WOO way unfolds in 4 phases.
Strategy first.
Made by hand.
We spend the first phase entirely with the people involved in the project. No sketches until we understand the idea. Here is how the WOO way unfolds in 4 phases.
1 — origin
Founder profiling, audience mapping, market research, value alignment, positioning, personal narrative
1 — origin
Founder profiling, audience mapping, market research, value alignment, positioning, personal narrative
1 — origin
Founder profiling, audience mapping, market research, value alignment, positioning, personal narrative
We use proprietary tools to extract what makes the project inevitable. No sketches until we have it.
We use proprietary tools to extract what makes the project inevitable. No sketches until we have it.
2 — strategy
Value Integration, Value Communication, Pricing, Go-to-Market Strategy, Brand Identity Framework, Brand Narrative
2 — strategy
Value Integration, Value Communication, Pricing, Go-to-Market Strategy, Brand Identity Framework, Brand Narrative
2 — strategy
Value Integration, Value Communication, Pricing, Go-to-Market Strategy, Brand Identity Framework, Brand Narrative
Every creative decision gets a reason. We build the strategic foundation before anything is designed.
Every creative decision gets a reason. We build the strategic foundation before anything is designed.
3 — identity
Name & Tagline, Logo Design, Color System, Brand Voice, Copywriting, Illustration & Icon Design
3 — identity
Name & Tagline, Logo Design, Color System, Brand Voice, Copywriting, Illustration & Icon Design
3 — identity
Name & Tagline, Logo Design, Color System, Brand Voice, Copywriting, Illustration & Icon Design
This is where strategy becomes visible. We build a visual identity that can hold its own at any scale.
Here strategy becomes visible. We sculpt a brand system that carves itself in time.
This is where strategy becomes visible. We build a visual identity that can hold its own at any scale.
4 — world
Brand Guidelines, Pitch Deck, Web Design, Branded Assets, Collateral Systems, Launch Support
4 — world
Brand Guidelines, Pitch Deck, Web Design, Branded Assets, Collateral Systems, Launch Support
4 — world
Brand Guidelines, Pitch Deck, Web Design, Branded Assets, Collateral Systems, Launch Support
We make sure the project finds its people. Launch, production, and presence, all handled in-house.
We deliver a living system designed to command authority and outlast the launch.
We make sure the project finds its people. Launch, production, and presence, all handled in-house.
→ 03 Creative
services
→ 03 Creative
services
→ 03 Creative
services
Strategy, Ideation,
Design & Production
Strategy, Ideation,
Design & Production
Strategy, Ideation,
Design & Production
WOO delivers strategy-driven creative with an unmistakable personality, handling everything from ideation to final production in a single connected system.
WOO delivers strategy-driven creative with an unmistakable personality, handling everything from ideation to final production in a single connected system.
01 Brand Identity
Strategy, positioning, naming, tone of voice, visual identity, brand guidelines, and copywriting.
02 Editorial Production
Documentary series, YouTube productions, brand films, photography, and social content production.
03 Web Design
Art-directed website design and build, landing pages, and editorial web experiences.
04 Creative Campaigns
Creative direction, concept development, campaign production for brand launches and product releases.
05 Commissioned Art
Custom illustration, original paintings, and site-specific artwork for brands, spaces, and publications.
→ 04 Their
words
→ 04 Their
words
→ 04 Their
words
Voices from WOO's inner circle
Voices from WOO's inner circle
Voices from WOO's inner circle
Hear what the people WOO has worked with have to say about the experience.
Hear what the people WOO has worked with have to say about the experience.
From day one, WOO was interested in why our work mattered. They took sensitive, complex ideas and built a narrative that felt clear and grounded. translating my vision for INDIGO into reality.
From day one, WOO was interested in why our work mattered. They took sensitive, complex ideas and built a narrative that felt clear and grounded. translating my vision for INDIGO into reality.
From day one, WOO was interested in why my work mattered. They took sensitive, complex ideas and built a narrative that felt clear and grounded, translating my vision for INDIGO into reality.
Magdalena Szumna
Magdalena Szumna
Magdalena Szumna
Indigo Diversity Consulting
Indigo Diversity Consulting
Indigo Diversity Consulting
→ 05 Events
→ 05 Events
→ 05 Events
About You™
About You™
About You™
Everything is starting to look the same
As automation becomes mainstream, brands increasingly sound and feel alike. We designed YOU™ as a quiet reset. It’s an intimate salon where creative founders gather to refine and cherish the one thing technology cannot replicate: their judgment, taste, and unique point of view.
Everything is starting to look the same
As automation becomes mainstream, brands increasingly sound and feel alike. We designed YOU™ as a quiet reset. It’s an intimate salon where creative founders gather to refine and cherish the one thing technology cannot replicate: their judgment, taste, and unique point of view.
Everything is starting to look the same
As automation becomes mainstream, brands increasingly sound and feel alike. We designed YOU™ as a quiet reset. It’s an intimate salon where creative founders gather to refine and cherish the one thing technology cannot replicate: their judgment, taste, and unique point of view.
Deep Dive
→ 06 Methodology
→ 06 Methodology
→ 06 Methodology
the
woo
way
the
woo
way
the
woo
way
1 —
Origin
Through personal mapping, and our internal framework, you examine what drives you, what sustains you, and how it should be released out in the world. You sharpen your perspective before we shape the plan.
Modules
Founder Profiling
Audience Mapping
Market Research
Value Alignment
Positioning
Personal Narrative
6+
Origin
2 —
Strategy
We're now beginning to shape the story. Here, your strengths are the strategy. Bulding on the outputs from the previous phase, you align what makes you unique with how the world needs to hear it. You walk out with a voice, a direction, and a plan built from who you already are.
Modules
Value Integration
Value Communication
Pricing
Go-to-Market Strategy
Brand Identity Framework
Brand Narrative
6+
Strategy
3 —
Identity
We're now giving your vision a shape the world can see, feel, and remember. Every choice, from verbal tone to texture, is drawn from the clarity you’ve earned. We don't don’t follow a trend. We're letting you build something time can’t easily shake.
Modules
Name & Tagline
Logo Design
Color System
Brand Voice
Copywriting
Illustration & Icon Design
7+
Identity
4 —
World
We're now bringing your vision into the world, fully formed, ready to grow. Your passion is now a brand that lives across a tailored ecosystem. Everything remains cohesive, intentional, and unmistakably yours.
Modules
Web Design
Content Strategy
Editorial Content
Templates & Guidelines
Print & Collateral
Decks
6+
World
1 —
Origin
Through personal mapping, and our internal framework, you examine what drives you, what sustains you, and how it should be released out in the world. You sharpen your perspective before we shape the plan.
Modules
Founder Profiling
Audience Mapping
Market Research
Value Alignment
Positioning
Personal Narrative
6+
Origin
2 —
Strategy
We're now beginning to shape the story. Here, your strengths are the strategy. Bulding on the outputs from the previous phase, you align what makes you unique with how the world needs to hear it. You walk out with a voice, a direction, and a plan built from who you already are.
Modules
Value Integration
Value Communication
Pricing
Go-to-Market Strategy
Brand Identity Framework
Brand Narrative
6+
Strategy
3 —
Identity
We're now giving your vision a shape the world can see, feel, and remember. Every choice, from verbal tone to texture, is drawn from the clarity you’ve earned. We don't don’t follow a trend. We're letting you build something time can’t easily shake.
Modules
Name & Tagline
Logo Design
Color System
Brand Voice
Copywriting
Illustration & Icon Design
7+
Identity
4 —
World
We're now bringing your vision into the world, fully formed, ready to grow. Your passion is now a brand that lives across a tailored ecosystem. Everything remains cohesive, intentional, and unmistakably yours.
Modules
Web Design
Content Strategy
Editorial Content
Templates & Guidelines
Print & Collateral
Decks
6+
World
1 —
Origin
Through personal mapping, and our internal framework, you examine what drives you, what sustains you, and how it should be released out in the world. You sharpen your perspective before we shape the plan.
Modules
Founder Profiling
Audience Mapping
Market Research
Value Alignment
Positioning
Personal Narrative
6+
Origin
2 —
Strategy
We're now beginning to shape the story. Here, your strengths are the strategy. Bulding on the outputs from the previous phase, you align what makes you unique with how the world needs to hear it. You walk out with a voice, a direction, and a plan built from who you already are.
Modules
Value Integration
Value Communication
Pricing
Go-to-Market Strategy
Brand Identity Framework
Brand Narrative
6+
Strategy
3 —
Identity
We're now giving your vision a shape the world can see, feel, and remember. Every choice, from verbal tone to texture, is drawn from the clarity you’ve earned. We don't don’t follow a trend. We're letting you build something time can’t easily shake.
Modules
Name & Tagline
Logo Design
Color System
Brand Voice
Copywriting
Illustration & Icon Design
7+
Identity
4 —
World
We're now bringing your vision into the world, fully formed, ready to grow. Your passion is now a brand that lives across a tailored ecosystem. Everything remains cohesive, intentional, and unmistakably yours.
Modules
Web Design
Content Strategy
Editorial Content
Templates & Guidelines
Print & Collateral
Decks
6+
World
→ 07 Journal
ELSEWHERE
→ 07 Journal
ELSEWHERE
→ 07 Journal
ELSEWHERE
A journal for those done with obvious takes
A journal for those done with obvious takes
A journal for those done with obvious takes
Elsewhere is where we say what we actually think. Mostly about brands, culture, and the good and bad of creative work.
Elsewhere is where we say what we actually think. Mostly about brands, culture, and the good and bad of creative work.
