atelier.woo®
You're Meant to Build
You're Meant to Build
You're here to build
Something Rare
Something Rare
something rare
PATH® is a Founder Blueprint that maps your mind, business idea and blindspots, then turns them into a roadmap.
PATH® is a Founder Blueprint that maps your mind, business idea and blindspots, then turns them into a roadmap.




















































































Inside Your PATH® Report
Inside Your PATH® Report
PATH® has 4 chapters: how you think, what you’re building, where you are, and how to move next with a launch plan rooted in your wiring.
Your passion is your power. We believe in dignifying it, dissecting the force behind what only you can build. Meticulous in detail, artistic in spirit, the WOO way unfolds in 4 phases.
PATH® has 4 chapters: how you think, what you’re building, where you are, and how to move next with a launch plan rooted in your wiring.
Chapter 1
1. How You're Wired to Build
We identify your top and bottom 3 founder archetypes based on behavioral patterns. Each reflects how you process, lead, and handle pressure. You’ll see where you excel, where friction shows up, and how your wiring shapes how you work.

1. How You're Wired to Build
Chapter 1
1. How You're Wired to Build
We identify your top and bottom 3 founder archetypes based on behavioral patterns. Each reflects how you process, lead, and handle pressure. You’ll see where you excel, where friction shows up, and how your wiring shapes how you work.

1. How You're Wired to Build
Chapter 1
1. How You're Wired to Build
We identify your top and bottom 3 founder archetypes based on behavioral patterns. Each reflects how you process, lead, and handle pressure. You’ll see where you excel, where friction shows up, and how your wiring shapes how you work.
Chapter 2
2. What You're Building
This section breaks down your offer, revenue plan, and what gives your idea traction. We map your product type, business model, and core magnetism so your positioning reflects how you actually build as well as your market.

2. What You're Building
Chapter 2
2. What You're Building
This section breaks down your offer, revenue plan, and what gives your idea traction. We map your product type, business model, and core magnetism so your positioning reflects how you actually build as well as your market.

2. What You're Building
Chapter 2
2. What You're Building
This section breaks down your offer, revenue plan, and what gives your idea traction. We map your product type, business model, and core magnetism so your positioning reflects how you actually build as well as your market.
Chapter 3
3. Where You Are Now
Most founders misread their own phase. Here, you get a grounded view of your current stage: whether you’re building, shifting, or rebooting. The goal is clarity, so you stop overthinking and start acting with direction.

3. Where You Are Now
Chapter 3
3. Where You Are Now
Most founders misread their own phase. Here, you get a grounded view of your current stage: whether you’re building, shifting, or rebooting. The goal is clarity, so you stop overthinking and start acting with direction.

3. Where You Are Now
Chapter 3
3. Where You Are Now
Most founders misread their own phase. Here, you get a grounded view of your current stage: whether you’re building, shifting, or rebooting. The goal is clarity, so you stop overthinking and start acting with direction.
Chapter 4
4. The Launch Road Map
This is your launch plan! Everything comes together here. We combine how you think, what you're building, and where you are to build a step-by-step launch roadmap tailored to your strengths, timing, and idea.

4. The Launch Road Map
Chapter 4
4. The Launch Road Map
This is your launch plan! Everything comes together here. We combine how you think, what you're building, and where you are to build a step-by-step launch roadmap tailored to your strengths, timing, and idea.

4. The Launch Road Map
Chapter 4
4. The Launch Road Map
This is your launch plan! Everything comes together here. We combine how you think, what you're building, and where you are to build a step-by-step launch roadmap tailored to your strengths, timing, and idea.
Sneak Peek
Sneak Peek
Below is a few excerpts pulled
directly from an actual PATH® report.

Official PATH® Preview
Part I: Psyche
What is your default work mode?
1
6

Official PATH® Preview
Part I: Psyche
What is your default work mode?

Official PATH® Preview
Part I: Psyche
What is your default work mode?
Slow Down
Slow Down
Slow Down
atelier.woo®
atelier.woo®
atelier.woo®
The Alchemist
The Alchemist
The Alchemist is a private journal for founders who value rhythm over speed. Field notes, essays, conversations and the occasional gathering off the page. Primarily for WOO cohort founders. Others may inquire to access.
The Alchemist is a private journal for founders who value rhythm over speed. Field notes, essays, conversations and the occasional gathering off the page. Primarily for WOO cohort founders. Others may inquire to access.
01

Field Notes: Observations from the edges.
01

Field Notes: Observations from the edges.
01

Field Notes: Observations from the edges.
02

Conversations: Founder dialogues and shared reflections.
02

Conversations: Founder dialogues and shared reflections.
02

Conversations: Founder dialogues and shared reflections.
03

Patterns: Shifts in culture, business, and taste.
03

Patterns: Shifts in culture, business, and taste.
03

Patterns: Shifts in culture, business, and taste.
04

Instruments: tools tips curated for today's founder.
04

Instruments: tools tips curated for today's founder.
04

Instruments: tools tips curated for today's founder.
The Alchemist
an introduction

The Alchemist
an introduction

The Alchemist
an introduction

Sneak Peek
Sneak Peek
Sneak Peek
A taste of what’s inside the Alchemist.
A taste of what’s inside the Alchemist.
A taste of what’s inside the Alchemist.
reports completed across 11 countries.
reports completed across 11 countries.
reports completed across 11 countries.
by referral: those who came, sent others.
by referral: those who came, sent others.
by referral: those who came, sent others.
countries touched. Global in reach.
countries touched. Global in reach.
countries touched. Global in reach.