→ 01 About
→ 01 About
WOO
WOO
Strategy + Branding
New York + Amsterdam
Strategy + Branding
New York + Amsterdam
Atelier WOO is a NYC based strategy and branding studio originated in Amsterdam. We are a collective of creatives curious about people and the one thing the world seems to be losing fast: telling good, genuine stories.
Atelier WOO is a NYC based strategy and branding studio originated in Amsterdam. We are a collective of creatives curious about people and the one thing the world seems to be losing fast: telling good, genuine stories.
Oli Uygun
FUN FACT: Oli's dog Mochi once pooped at the gardens of the Prince's Palace of Monaco.
Oli Uygun
FUN FACT: Oli's dog Mochi once pooped at the gardens of the Prince's Palace of Monaco.
Oli Uygun
FUN FACT: Oli's dog Mochi once pooped at the gardens of the Prince's Palace of Monaco.
Oli is an executive creative director, artist and the founder of Atelier WOO. Bringing 10+ years of experience in brand marketing, he handles creative direction at WOO.
Oli is an executive creative director, artist and the founder of Atelier WOO. Bringing 10+ years of experience in brand marketing, he handles creative direction at WOO.
Berna Avcii
FUN FACT: Berna can't understand a single thing 5-year-old Berna says on camera. She grew up in the Netherlands speaking fluent Dutch, and is currently in Amsterdam eating stroopwaffel and trying to reacquire it all.
Berna Avcii
FUN FACT: Berna can't understand a single thing 5-year-old Berna says on camera. She grew up in the Netherlands speaking fluent Dutch, and is currently in Amsterdam eating stroopwaffel and trying to reacquire it all.
Berna Avcii
FUN FACT: Berna can't understand a single thing 5-year-old Berna says on camera. She grew up in the Netherlands speaking fluent Dutch, and is currently in Amsterdam eating stroopwaffel and trying to reacquire it all.
Seasoned art director, stylist, designer and illustrator, Berna wears many a hats bringing in a decade of editorial work, serving as the Head of Design at WOO.
Seasoned art director, stylist, designer and illustrator, Berna wears many a hats bringing in a decade of editorial work, serving as the Head of Design at WOO.
Dogay Beyaz Marti
FUN FACT: Dogay was a recurring character on a children's show that aired on Turkish national TV. She thinks she may have developed a keen interest in all things creative following a harsh critique of her drawing during the show's airing.
Dogay B. Marti
Fun Fact: Dogay starred on a children's art show on national television. She thinks her love affair with anything creative started after she received a harsh critique on a drawing of hers during the show.
Dogay Beyaz Marti
FUN FACT: Dogay was a recurring character on a children's show that aired on Turkish national TV. She thinks she may have developed a keen interest in all things creative following a harsh critique of her drawing during the show's airing.
With a decade of building value-driven partnerships, ex-PayPal Dogay serves as the Head of Business Development, helping WOO find its people.
With a decade of building value-driven partnerships, ex-PayPal Dogay serves as the Head of Business Development, helping WOO find its people.
Baro Turco
FUN FACT: Baro once was in the team that helped maintain Bill Gates' superyacht. He has since moved on to larger things.
Baro Turco
FUN FACT: Baro once was in the team that helped maintain Bill Gates' superyacht. He has since moved on to larger things.
Baro Turco
FUN FACT: Baro once was in the team that helped maintain Bill Gates' superyacht. He has since moved on to larger things.
All moving images extraordinaire, Baro leads editorial video & photography and production at WOO, serving as the studio's Head of Production.
All moving images extraordinaire, Baro leads editorial video & photography and production at WOO, serving as the studio's Head of Production.
atelier.woo
atelier.woo
atelier.woo
Atelier WOO is artist-founded and artist-led.
→ 02 Our
→ 02 Our
PRINCIPLES
Genuine value
Real craftsmenship
Genuine value
Real craftsmenship
In a world where everything is optimized, templated, and produced at scale, the rarest thing a brand can be is genuinely itself. These are the five principles WOO builds everything around.
In a world where everything is optimized, templated, and produced at scale, the rarest thing a brand can be is genuinely itself. These are the five principles WOO builds everything around.
→ 03 Origin
→ 03 Origin
→ 03 Origin
story
story
story
The WOO Acronym &
Petra the Peacock
Atelier WOO's founder Oli met Petra the Peacock on a visit to Maui, at an arboretum called the Garden of Eden. Here is the story in his words:
On the road to to Hana, we saw a sign that said Garden of Eden. This was not in the plan but I asked my my partner hit the brakes to check it out. As we pulled up, we saw a peacock up ahead, standing in the middle of the road staring right at us. I got out of the car. It started walking nervously around the car, tapping the bumper a few times with its beak before it fanned its feathers and slipped into the jungle. I wanted to go after him but by the time we parked, it was already gone.
The WOO Acronym &
Petra the Peacock
Atelier WOO's founder Oli met Petra the Peacock on a visit to Maui, at an arboretum called the Garden of Eden. Here is the story in his words:
On the road to to Hana, we saw a sign that said Garden of Eden. This was not in the plan but I asked my my partner hit the brakes to check it out. As we pulled up, we saw a peacock up ahead, standing in the middle of the road staring right at us. I got out of the car. It started walking nervously around the car, tapping the bumper a few times with its beak before it fanned its feathers and slipped into the jungle. I wanted to go after him but by the time we parked, it was already gone.
The WOO Acronym &
Petra the Peacock
Atelier WOO's founder Oli met Petra the Peacock on a visit to Maui, at an arboretum called the Garden of Eden. Here is the story in his words:
On the road to to Hana, we saw a sign that said Garden of Eden. This was not in the plan but I asked my my partner hit the brakes to check it out. As we pulled up, we saw a peacock up ahead, standing in the middle of the road staring right at us. I got out of the car. It started walking nervously around the car, tapping the bumper a few times with its beak before it fanned its feathers and slipped into the jungle. I wanted to go after him but by the time we parked, it was already gone.
Petra the Peacock & Oli Uygun, 2026
New York
Petra the Peacock & Oli Uygun, 2026
Brooklyn Heights, New York
Petra the Peacock & Oli Uygun, 2026
Brooklyn Heights, New Yoek
Petra's Story
Petra's Story
2 days later, Oli was back home and had decided to name his practice WOO, short for Window of Opportunity
2 days later, Oli was back home and had decided to name his practice WOO, short for Window of Opportunity
Oli had been watching founders for years. The ones who built something worth remembering always had a source, an image, a feeling, a door they once walked through that they kept walking through again, in different forms. WOO exists to find that door and build around it.
Petra had already left by the time the car was parked. But the image stayed: an animal that wasn't supposed to be there, standing in the middle of the road, demanding to be seen, then disappearing before anyone could fully explain it.
That seemed about right.
Learn more about Oli Uygun; the founder, executive creative director and artist behind Atelier WOO.