→ WHO is

→ WHO is

WOO

WOO

New York + Amsterdam

New York + Amsterdam

Atelier WOO is a NYC based strategy and branding studio originated in Amsterdam. We are a bunch of happy outliers who just happen to love the one thing the world seems to be losing fast: good, genuine stories.

Atelier WOO is a NYC based strategy and branding studio originated in Amsterdam. We are a bunch of happy outliers who just happen to love the one thing the world seems to be losing fast: good, genuine stories.

Oli Uygun

FUN FACT: Oli's dog Mochi once pooped at the gardens of the Prince's Palace of Monaco.

Oli Uygun

FUN FACT: Oli's dog Mochi once pooped at the gardens of the Prince's Palace of Monaco.

Oli Uygun

FUN FACT: Oli's dog Mochi once pooped at the gardens of the Prince's Palace of Monaco.

Oli is an executive creative director, artist and the founder of Atelier WOO. Bringing 10+ years of experience in brand marketing, Oli now leads the New York studio.

Oli is an executive creative director, artist and the founder of Atelier WOO. Bringing 10+ years of experience in brand marketing, Oli now leads the New York studio.

Dogay Beyaz Marti

FUN FACT: Dogay was a recurring character on a children's show that aired on Turkish national TV. She thinks she may have developed a keen interest in all things creative following a harsh critique of her drawing during the show's airing.

Dogay B. Marti

Fun Fact: Dogay starred on a children's art show on national television. She thinks her love affair with anything creative started after she received a harsh critique on a drawing of hers during the show.

Dogay Beyaz Marti

FUN FACT: Dogay was a recurring character on a children's show that aired on Turkish national TV. She thinks she may have developed a keen interest in all things creative following a harsh critique of her drawing during the show's airing.

With a decade of building value-driven partnerships, ex-PayPal Dogay is now serving as the head of Business Development at Atelier WOO's New York practice.

With a decade of building value-driven partnerships, ex-PayPal Dogay is now serving as the head of Business Development at Atelier WOO's New York practice.

Berna Avcii

FUN FACT: Berna can't understand a single thing 5-year-old Berna says on camera. She grew up in the Netherlands speaking fluent Dutch, and is currently in Amsterdam eating stroopwaffel and trying to reacquire it all.

Berna Avcii

FUN FACT: Berna can't understand a single thing 5-year-old Berna says on camera. She grew up in the Netherlands speaking fluent Dutch, and is currently in Amsterdam eating stroopwaffel and trying to reacquire it all.

Berna Avcii

FUN FACT: Berna can't understand a single thing 5-year-old Berna says on camera. She grew up in the Netherlands speaking fluent Dutch, and is currently in Amsterdam eating stroopwaffel and trying to reacquire it all.

Seasoned art director, stylist and designer, Berna wears many a hats bringing in a decade of editorial work, serving as the Head of Design.

Here strategy becomes visible. We sculpt a brand system that carves itself in time.

Seasoned art director, stylist and designer, Berna wears many a hats bringing in a decade of editorial work, serving as the Head of Design.

Baro Turco

FUN FACT: Baro once was in the team that helped maintain Bill Gates' superyacht. He has since moved on to larger things.

Baro Turco

FUN FACT: Baro once was in the team that helped maintain Bill Gates' superyacht. He has since moved on to larger things.

Baro Turco

FUN FACT: Baro once was in the team that helped maintain Bill Gates' superyacht. He has since moved on to larger things.

All moving images extraordinaire, Baro leads editorial video & photography work at Atelier WOO, serving as the head of Production.

We deliver a living system designed to command authority and outlast the launch.

All moving images extraordinaire, Baro leads editorial video & photography work at Atelier WOO, serving as the head of Production.

Black and white image of people working at a table with laptops, showing hands gesturing during discussion of digital content displayed on screens, with fabrica® logo in the corner.

atelier.woo

Black and white image of people working at a table with laptops, showing hands gesturing during discussion of digital content displayed on screens, with fabrica® logo in the corner.

atelier.woo

Black and white image of people working at a table with laptops, showing hands gesturing during discussion of digital content displayed on screens, with fabrica® logo in the corner.

atelier.woo

One craft. Infinite outcomes.

WOO Values

WOO Values

this.

Four diverse professionals collaboratively working on a laptop, with one person pointing at the screen while others observe.

Petra the Peacock in Maui

/2024

Four diverse professionals collaboratively working on a laptop, with one person pointing at the screen while others observe.

Petra the Peacock in Maui

— 2024

Four diverse professionals collaboratively working on a laptop, with one person pointing at the screen while others observe.

Petra the Peacock in Maui

— 2024

About Petra

About Petra

Finally an about section we can actually get behind. Did you know the peacock in WOO's universe is based on a real one?


Our Founder Oli met Petra the Peacock on a visit to Maui, in the Garden of Eden:

Finally an about section we can actually get behind. Did you know the peacock in WOO's universe is based on a real one?


Our Founder Oli met Petra the Peacock on a visit to Maui, in the Garden of Eden:

"On our way to Hana, we saw a sign that said Garden of Eden. My partner hit the brakes. A peacock stood in the middle of the road, feathers closed, staring right at me. I got out of the car. It tapped the bumper, fanned its feathers, and slipped into the jungle. By the time we parked, it was already gone.

Two days later, I named the studio WOO, short for Window of Opportunity.

Learn more about Oli Uygun; the founder, executive creative director and artist behind Atelier WOO.

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Events, hot takes & tamale

We host salons, share announcements and talk about how we can build better brands for a better future.

Events, hot takes & tamale

We host salons, share announcements and talk about how we can build better brands for a better future.

Events, hot takes & tamale

We host salons, share announcements and talk about how we can build better brands for a better future.

Atelier WOO is an artist-led strategy and branding studio based in New York + Amsterdam. We build brands that make people feel something they can't really describe. We work with founders who make real things. And just like them, we build everything by hand.

Atelier WOO is an artist-led strategy and branding studio based in New York + Amsterdam. We build brands that make people feel something they can't really describe. We work with founders who make real things. And just like them, we build everything by hand.

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atelier.woo

atelier.woo

New York + Amsterdam

New York + Amsterdam

NYC + Amsterdam