Hand-drawn eyes looking upward
Hand-drawn eyes looking downward
Hand-drawn eyes looking downward
Hand-drawn eyes looking sideways
Hand-drawn eyes looking sideways
Hand-drawn eyes glancing to the side
Hand-drawn tilted eyes
Hand-drawn eyes with an upward glance
Hand-drawn eyes looking downward
Hand-drawn eyes looking to the side
YOU™ handwritten logo

have been selected to

sit in the dark with strangers.

have been selected to

sit in the dark with strangers.

→ 01 Hello

→ 01 Hello

→ 01 Hello

stranger

stranger

stranger

I have a confession.
I find networking events dreadful.

Yes. I want to meet new people. But no, I don't want to name-drop my neighborhood as a personality trait. Out of despair, it seems, I’m taking matters into my own hands: We used to hold these intimate evenings called YOU™ back in our Amsterdam studio and they were a hit! So we brought it to the United States. Each edition is one unfiltered conversation in the dark.


The theme of the first edition in New York was the impact of automation on design-forward businesses. We’ve brought together a group of interesting people from a wide range of practices and conducted a blindfolded conversation in the dark where everyone can voice their unfiltered opinions.


If you want to be a part of it, sign up below to be notified about our next editions.


Oli Uygun,

founder, Atelier WOO

Oli Uygun signature

I have a confession.
I find networking events dreadful.

Yes. I want to meet new people. But no, I don't want to name-drop my neighborhood as a personality trait. Out of despair, it seems, I’m taking matters into my own hands: We used to hold these intimate evenings called YOU™ back in our Amsterdam studio and they were a hit! So we brought it to the United States. Each edition is one unfiltered conversation in the dark.


The theme of the first edition in New York was the impact of automation on design-forward businesses. We’ve brought together a group of interesting people from a wide range of practices and conducted a blindfolded conversation in the dark where everyone can voice their unfiltered opinions.


If you want to be a part of it, sign up below to be notified about our next editions.


Oli Uygun,

founder, Atelier WOO

Oli Uygun signature

I have a confession.
I find networking events dreadful.

Yes. I want to meet new people. But no, I don't want to name-drop my neighborhood as a personality trait. Out of despair, it seems, I’m taking matters into my own hands: We used to hold these intimate evenings called YOU™ back in our Amsterdam studio and they were a hit! So we brought it to the United States. Each edition is one unfiltered conversation in the dark.


The theme of the first edition in New York was the impact of automation on design-forward businesses. We’ve brought together a group of interesting people from a wide range of practices and conducted a blindfolded conversation in the dark where everyone can voice their unfiltered opinions.


If you want to be a part of it, sign up below to be notified about our next editions.


Oli Uygun,

founder, Atelier WOO

Oli Uygun signature
Polaroid of a host speaking to blindfolded guests, captioned “a conversation in the dark at the Spring Place, June 26, New York”
Polaroid of a host speaking to blindfolded guests, captioned “a conversation in the dark at the Spring Place, June 26, New York”

→ 02 About

→ 02 About

→ 02 About

YOU™

YOU™

YOU™

A cultural salon in the dark

A cultural salon in the dark

YOU™ is a salon series for design-forward leaders. Guests engage in a moderated conversation in the dark, stripped of titles or status. Each guest leaves with a commissioned artwork and a dossier on the night.

YOU™ is a salon series for design-forward leaders. Guests engage in a moderated conversation in the dark, stripped of titles or status. Each guest leaves with a commissioned artwork and a dossier on the night.

Line drawing of a hand releasing a burst of fragments from a circle

→ 03 YOU™

MOMENTS

→ 03 YOU™

MOMENTS

→ 03 YOU™

MOMENTS

The first edition
at Spring Place

The first edition
at Spring Place

On June 15, 2026, we hosted the first American edition of YOU™ in New York. Guests dropped anonymous questions into a hat, put on blindfolds and talked without titles.

On June 15, 2026, we hosted the first American edition of YOU™ in New York. Guests dropped anonymous questions into a hat, put on blindfolds and talked without titles.

The YOU™ poster: a black page with white eyes and the invitation to the first New York edition at Spring Place

01. It starts with an invitation.

Hand-lettered animal name cards on a red cloth

02. Hand-lettered animal stickers replace names and titles.

Close-up of a guest wearing an animal name sticker on his chest while holding an artwork card

03. Guests wear their animal name on the chest.

Guests mingling at the bar before the salon begins

04. Founders from hospitality, wellness, design and art meet over a first drink.

A folded note dropping into a black top hat

05. Everyone drops an anonymous question into the hat.

Blindfolded guests on red velvet seating in the Spring Place lounge

06. Blindfolds go on and everyone is guided to an assigned seat.

Blindfolded man in an orange shirt holding a wine glass

07. Without sight, voices do the work.

Two blindfolded guests seated on a red sofa

08. Opinions come out unfiltered when nobody can see a face.

A guest with a martini watches the room while others sit blindfolded behind

09. A hand goes up in the dark.

The host standing and reading to blindfolded guests

10. Oli reads the next question from the hat.

Guests seated in a circle on red velvet seating

11. The blindfolds come off and the conversation widens into one circle.

The WOO hero illustration: a garden with dominoes, an orchestra, a peacock and a temple on a hill

12. Then the artwork arrives, one for every guest.

Two guests in motion blur exchanging cards on the red carpet

13. They cross the lounge looking for each other.

Two guests studying a pair of illustrated cards

14. Pairs find each other and argue over what they see.

Two guests holding up matching tree illustration cards

15. Two artworks, one long debate.

Oli on a director's chair speaking into a microphone on the Spring Place stage

16. Oli asks one last question into the microphone.

Two empty director's chairs on stage as the host walks past

17. Guests leave with a commissioned artwork and a dossier on the night’s theme.

The YOU™ poster: a black page with white eyes and the invitation to the first New York edition at Spring Place

01. It starts with an invitation.

Hand-lettered animal name cards on a red cloth

02. Hand-lettered animal stickers replace names and titles.

Close-up of a guest wearing an animal name sticker on his chest while holding an artwork card

03. Guests wear their animal name on the chest.

Guests mingling at the bar before the salon begins

04. Founders from hospitality, wellness, design and art meet over a first drink.

A folded note dropping into a black top hat

05. Everyone drops an anonymous question into the hat.

Blindfolded guests on red velvet seating in the Spring Place lounge

06. Blindfolds go on and everyone is guided to an assigned seat.

Blindfolded man in an orange shirt holding a wine glass

07. Without sight, voices do the work.

Two blindfolded guests seated on a red sofa

08. Opinions come out unfiltered when nobody can see a face.

A guest with a martini watches the room while others sit blindfolded behind

09. A hand goes up in the dark.

The host standing and reading to blindfolded guests

10. Oli reads the next question from the hat.

Guests seated in a circle on red velvet seating

11. The blindfolds come off and the conversation widens into one circle.

The WOO hero illustration: a garden with dominoes, an orchestra, a peacock and a temple on a hill

12. Then the artwork arrives, one for every guest.

Two guests in motion blur exchanging cards on the red carpet

13. They cross the lounge looking for each other.

Two guests studying a pair of illustrated cards

14. Pairs find each other and argue over what they see.

Two guests holding up matching tree illustration cards

15. Two artworks, one long debate.

Oli on a director's chair speaking into a microphone on the Spring Place stage

16. Oli asks one last question into the microphone.

Two empty director's chairs on stage as the host walks past

17. Guests leave with a commissioned artwork and a dossier on the night’s theme.

The YOU™ poster: a black page with white eyes and the invitation to the first New York edition at Spring Place

01. It starts with an invitation.

Hand-lettered animal name cards on a red cloth

02. Hand-lettered animal stickers replace names and titles.

Close-up of a guest wearing an animal name sticker on his chest while holding an artwork card

03. Guests wear their animal name on the chest.

Guests mingling at the bar before the salon begins

04. Founders from hospitality, wellness, design and art meet over a first drink.

A folded note dropping into a black top hat

05. Everyone drops an anonymous question into the hat.

Blindfolded guests on red velvet seating in the Spring Place lounge

06. Blindfolds go on and everyone is guided to an assigned seat.

Blindfolded man in an orange shirt holding a wine glass

07. Without sight, voices do the work.

Two blindfolded guests seated on a red sofa

08. Opinions come out unfiltered when nobody can see a face.

A guest with a martini watches the room while others sit blindfolded behind

09. A hand goes up in the dark.

The host standing and reading to blindfolded guests

10. Oli reads the next question from the hat.

Guests seated in a circle on red velvet seating

11. The blindfolds come off and the conversation widens into one circle.

The WOO hero illustration: a garden with dominoes, an orchestra, a peacock and a temple on a hill

12. Then the artwork arrives, one for every guest.

Two guests in motion blur exchanging cards on the red carpet

13. They cross the lounge looking for each other.

Two guests studying a pair of illustrated cards

14. Pairs find each other and argue over what they see.

Two guests holding up matching tree illustration cards

15. Two artworks, one long debate.

Oli on a director's chair speaking into a microphone on the Spring Place stage

16. Oli asks one last question into the microphone.

Two empty director's chairs on stage as the host walks past

17. Guests leave with a commissioned artwork and a dossier on the night’s theme.

Deep teal line drawing of a hand holding a triangle with an eye symbol inside a circle

→ 04 YOU™

FACTS

FACTS

What

A salon in the dark for creative founders. Guests talk blindfolded, without titles or status.

A salon in the dark for creative founders. Guests talk blindfolded, without titles or status.

Where

Spring Place, New York, NY.

Spring Place, New York, NY.

Guests

Creative founders in hospitality, wellness, design and art.

Creative founders in hospitality, wellness, design and art.

Take-home

A commissioned artwork and a dossier on the night.

A commissioned artwork and a dossier on the night.

Press

Photos, captions and contact are on the press page.

Photos, captions and contact are on the press page.

Journal

Essays and brand studies live in the Journal.

Essays and brand studies live in the Journal.

Every YOU™ edition is backed by research. Below we're sharing the report we put together for Edition 1: The Taste Economy. It covers what happens to trust, creativity, and pricing after AI. Our guests received a printed copy along with a summary of the evening's conversation inside a dossier. Along with an artwork.


Get your copy below.

Every YOU™ edition is backed by research. Below we're sharing the report we put together for Edition 1: The Taste Economy. It covers what happens to trust, creativity, and pricing after AI. Our guests received a printed copy along with a summary of the evening's conversation inside a dossier. Along with an artwork.


Get your copy below.

Blue line drawing of a classical temple facade with columns

→ Newsletter

→ Newsletter

→ Newsletter

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Elsewhere & Events

Founder Oli Uygun writes ELSEWHERE, a weekly culture read into consumer behaviour & luxury. We also share news and early invites to our YOU™ salons.

Elsewhere & Events

Founder Oli Uygun writes ELSEWHERE, a weekly culture read into consumer behaviour & luxury. We also share news and early invites to our YOU™ salons.

Elsewhere & Events

Founder Oli Uygun writes ELSEWHERE, a weekly culture read into consumer behaviour & luxury. We also share news and early invites to our YOU™ salons.

Atelier WOO is a full-service brand strategy and creative studio based in New York. We help design-forward businesses reposition their brand so they can show and charge what their work is worth. We find what makes each founder hard to copy and build a visual world around it. And we do it by hand.

Atelier WOO is a full-service brand strategy and creative studio based in New York. We help design-forward businesses reposition their brand so they can show and charge what their work is worth. We find what makes each founder hard to copy and build a visual world around it. And we do it by hand.