atelier.woo®
the
New
Creative
New
Creative
You didn’t leave your comfort zone to fit in. You’re a founder because there’s something only you could bring to life. Something that doesn’t fit in a carousel. Something that needs air. A system. A soul.
Welcome to the New Creative.
Oli Uygun,
Founder.
You didn’t leave your comfort zone to fit in. You’re a founder because there’s something only you could bring to life. Something that doesn’t fit in a carousel. Something that needs air. A system. A soul.
Welcome to the New Creative.
Oli Uygun,
Founder.
Quick Links
Quick Links
Quick Links
Ethos
Ethos
Ethos
The formula that fuels our craft.
The formula that fuels our craft.
Commissions
Commissions
Commissions
A glimpse into our finest work.
A glimpse into our finest work.
Words
Words
Words
Voices from WOO's inner circle.
Voices from WOO's inner circle.
the
ethos
ethos
Your passion is your power. We believe in dignifying it—dissecting the force behind what only you can build. Meticulous in detail, artistic in spirit, the WOO way unfolds in 4 phases.
Phase 1
at woo®
Awake
Founder profiling, audience mapping, market research, value alignment, positioning, personal narrative
Phase 1
at woo®
Awake
Founder profiling, audience mapping, market research, value alignment, positioning, personal narrative
Phase 1
at woo®
Awake
Founder profiling, audience mapping, market research, value alignment, positioning, personal narrative
Every movement was once an idea. Uncover the spark that fuels yours.
Every movement was once an idea. Uncover the spark that fuels yours.
Phase 2
at woo®
Align
Value Integration, Value Communication, Pricing, Go-to-Market Strategy, Brand Identity Framework, Brand Narrative
Phase 2
at woo®
Align
Value Integration, Value Communication, Pricing, Go-to-Market Strategy, Brand Identity Framework, Brand Narrative
Phase 2
at woo®
Align
Value Integration, Value Communication, Pricing, Go-to-Market Strategy, Brand Identity Framework, Brand Narrative
Strategize your narrative with precision. Great minds move by design.
Strategize your narrative with precision. Great minds move by design.
Phase 3
at woo®
Ascend
Name & Tagline, Logo Design, Color System, Brand Voice, Copywriting, Illustration & Icon Design
Phase 3
at woo®
Ascend
Name & Tagline, Logo Design, Color System, Brand Voice, Copywriting, Illustration & Icon Design
Phase 3
at woo®
Ascend
Name & Tagline, Logo Design, Color System, Brand Voice, Copywriting, Illustration & Icon Design
Build a brand that carves itself in time. Be an authority in your space.
Build a brand that carves itself in time. Be an authority in your space.
Phase 4
at woo®
Achieve
Brand Guidelines, Pitch Deck, Web Design, Branded Assets, Collateral Systems, Launch Support
Phase 4
at woo®
Achieve
Brand Guidelines, Pitch Deck, Web Design, Branded Assets, Collateral Systems, Launch Support
Phase 4
at woo®
Achieve
Brand Guidelines, Pitch Deck, Web Design, Branded Assets, Collateral Systems, Launch Support
Scale and adapt with clarity and precision. To evolve is to become.
Scale and adapt with clarity and precision. To evolve is to become.
the
commissions
commissions
These ideas came fully formed.
We just brought the structure. And the snacks.
the
words
words
Said in passing.
Remembered with weight.
Magdalena Szumna
Magdalena Szumna
Indigo Diversity Consulting
Indigo Diversity Consulting
From day one, Oli didn’t just ask about the work—he asked why it mattered. He took sensitive, complex ideas and built a narrative that felt clear, grounded, without softening the edges. From the brand identity to the tone of voice he translated my vision for INDIGO into reality.
commissions completed across 11 countries.
commissions completed across 11 countries.
commissions completed across 11 countries.
cohorts yearly. Fewer than 10 admitted.
cohorts yearly. Fewer than 10 admitted.
cohorts yearly. Fewer than 10 admitted.
by referral: those who came, sent others.
by referral: those who came, sent others.
by referral: those who came, sent others.
countries touched. Global in reach.
countries touched. Global in reach.
countries touched. Global in reach.
Deep Dive
Deep Dive
Deep Dive
methodology
methodology
1
AWAKE: Foundation
Through guided sessions, personal mapping, and our internal framework, you examine what drives you, what sustains you, and whether it’s ready to meet the world. You sharpen your perspective before you shape the plan.
Modules
Founder Profiling
Audience Mapping
Market Research
Value Alignment
Positioning
Personal Narrative
6+
AWAKE: Foundation
2
ALIGN: Strategy
We're now beginning to shape the story. Here, your strengths are the strategy. Bulding on the outputs from the previous phase, you align what makes you unique with how the world needs to hear it. You walk out with a voice, a direction, and a plan built from who you already are.
Modules
Value Integration
Value Communication
Pricing
Go-to-Market Strategy
Brand Identity Framework
Brand Narrative
6+
ALIGN: Strategy
3
ASCEND: Brand
We're now giving your vision a shape the world can see, feel, and remember. Every choice—from verbal tone to texture—is drawn from the clarity you’ve earned. We don't don’t follow a trend. We're letting you build something time can’t easily shake.
Modules
Name & Tagline
Logo Design
Color System
Brand Voice
Copywriting
Illustration & Icon Design
7+
ASCEND: Brand
4
ACHIEVE: Ecosystem
We're now bringing your vision into the world—fully formed, ready to grow. Your passion is now a brand that lives across a tailored ecosystem. Everything remains cohesive, intentional, and unmistakably yours.
Modules
Brand Guidelines
Pitch Deck
Web Design
Branded Assets
Collateral Systems
Launch Support
6+
ACHIEVE: Ecosystem
1
AWAKE: Foundation
Through guided sessions, personal mapping, and our internal framework, you examine what drives you, what sustains you, and whether it’s ready to meet the world. You sharpen your perspective before you shape the plan.
Modules
Founder Profiling
Audience Mapping
Market Research
Value Alignment
Positioning
Personal Narrative
6+
AWAKE: Foundation
2
ALIGN: Strategy
We're now beginning to shape the story. Here, your strengths are the strategy. Bulding on the outputs from the previous phase, you align what makes you unique with how the world needs to hear it. You walk out with a voice, a direction, and a plan built from who you already are.
Modules
Value Integration
Value Communication
Pricing
Go-to-Market Strategy
Brand Identity Framework
Brand Narrative
6+
ALIGN: Strategy
3
ASCEND: Brand
We're now giving your vision a shape the world can see, feel, and remember. Every choice—from verbal tone to texture—is drawn from the clarity you’ve earned. We don't don’t follow a trend. We're letting you build something time can’t easily shake.
Modules
Name & Tagline
Logo Design
Color System
Brand Voice
Copywriting
Illustration & Icon Design
7+
ASCEND: Brand
4
ACHIEVE: Ecosystem
We're now bringing your vision into the world—fully formed, ready to grow. Your passion is now a brand that lives across a tailored ecosystem. Everything remains cohesive, intentional, and unmistakably yours.
Modules
Brand Guidelines
Pitch Deck
Web Design
Branded Assets
Collateral Systems
Launch Support
6+
ACHIEVE: Ecosystem
1
AWAKE: Foundation
Through guided sessions, personal mapping, and our internal framework, you examine what drives you, what sustains you, and whether it’s ready to meet the world. You sharpen your perspective before you shape the plan.
Modules
Founder Profiling
Audience Mapping
Market Research
Value Alignment
Positioning
Personal Narrative
6+
AWAKE: Foundation
2
ALIGN: Strategy
We're now beginning to shape the story. Here, your strengths are the strategy. Bulding on the outputs from the previous phase, you align what makes you unique with how the world needs to hear it. You walk out with a voice, a direction, and a plan built from who you already are.
Modules
Value Integration
Value Communication
Pricing
Go-to-Market Strategy
Brand Identity Framework
Brand Narrative
6+
ALIGN: Strategy
3
ASCEND: Brand
We're now giving your vision a shape the world can see, feel, and remember. Every choice—from verbal tone to texture—is drawn from the clarity you’ve earned. We don't don’t follow a trend. We're letting you build something time can’t easily shake.
Modules
Name & Tagline
Logo Design
Color System
Brand Voice
Copywriting
Illustration & Icon Design
7+
ASCEND: Brand
4
ACHIEVE: Ecosystem
We're now bringing your vision into the world—fully formed, ready to grow. Your passion is now a brand that lives across a tailored ecosystem. Everything remains cohesive, intentional, and unmistakably yours.
Modules
Brand Guidelines
Pitch Deck
Web Design
Branded Assets
Collateral Systems
Launch Support
6+
ACHIEVE: Ecosystem
Slow Down
Slow Down
atelier.woo®
atelier.woo®
atelier.woo®
The Alchemist
The Alchemist
The Alchemist is a private online journal for founders who know you don’t win by going faster — you win by seeing better. Field notes, essays, conversations — and the occasional gathering off the page — slow thinking for sharp builders. Primarily for WOO cohort founders. Others may inquire to access.
The Alchemist is a journal for founders who think dangerously. Part lens, part mirror.
We publish field notes, conversations, and slow thoughts from the edge of things— the kind that make you squint first, then grin like you’re onto something.
Mostly for our cohort. If you're not in it but still curious, let Petra know. He usually knows best.
The Alchemist is a private online journal for founders who know you don’t win by going faster — you win by seeing better. Field notes, essays, conversations — and the occasional gathering off the page — slow thinking for sharp builders. Primarily for WOO cohort founders. Others may inquire to access.
01
Field Notes: Observations from the edges.
01
Field Notes: Observations from the edges.
01
Field Notes: Observations from the edges.
02
Conversations: Founder dialogues and shared reflections.
02
Conversations: Founder dialogues and shared reflections.
02
Conversations: Founder dialogues and shared reflections.
03
Patterns: Shifts in culture, business, and taste.
03
Patterns: Shifts in culture, business, and taste.
03
Patterns: Shifts in culture, business, and taste.
04
Instruments: tools tips curated for today's founder.
04
Instruments: tools tips curated for today's founder.
04
Instruments: tools tips curated for today's founder.
The Alchemist
an introduction
The Alchemist
an introduction
The Alchemist
an introduction
Sneak Peek
Sneak Peek
Sneak Peek
A taste of what’s inside the Alchemist.
A taste of what’s inside the Alchemist.
A taste of what’s inside the Alchemist.
atelier.woo®
atelier.woo®
atelier.woo®
