Uh-oh.

Uh-oh.

Uh-oh.

If you're here, it means something about your business is off. And you think you might need a new brand or a campaign.

If you're here, it means something about your business is off. And you think you might need a new brand or a campaign.

If you're here, it means something about your business is off. And you think you might need a new brand or a campaign.

โ†’ 01 the

โ†’ 01 the

โ†’ 01 the

solution

solution

solution

We can solve it in three ways.

Each one leads to the next. The first is complimentary.

We can solve it in three ways.

Each one leads to the next. The first is complimentary.

We can solve it in three ways.

Each one leads to the next. The first is complimentary.

1: MEASURE

Complimentary, by request. Online assessment of 10 - 15 minutes

1: the measure

Complimentary, by request. Online assessment of 10 - 15 minutes

1: the measure

Complimentary, by request. Online assessment of 10 - 15 minutes

If you know something is off, but can't tell what it is. We recommend a complimentary brand diagnostic. We call ours the measure. You respond questions about your business, then get a customized report on the root of the problem.

If you know something is off, but can't tell what it is. We recommend a complimentary brand diagnostic. We call ours the measure. You respond questions about your business, then get a customized report on the root of the problem.

2: the fitting

Hand with fingertips lit like candle flames on a warm peach background

2: the fitting

Hand with fingertips lit like candle flames on a warm peach background

2: the fitting

Hand with fingertips lit like candle flames on a warm peach background

Two working meetings, a written diagnosis and a hand-drawn creative direction, credited toward a Commission within 60 days.

Two working meetings, a written diagnosis and a hand-drawn creative direction, credited toward a Commission within 60 days.

3: the commission

By application

Giant green cherub statue against a blue sky, with a tiny worker on a ladder at its base

3: the commission

By application

Giant green cherub statue against a blue sky, with a tiny worker on a ladder at its base

3: the commission

By application

Giant green cherub statue against a blue sky, with a tiny worker on a ladder at its base

The full brand refresh, from strategy and voice to identity and website. By application, a few at a time.

The full brand refresh, from strategy and voice to identity and website. By application, a few at a time.

Deep Dive

โ†’ 02 Detail

โ†’ 02 Detail

โ†’ 02 Detail

how

it

works

how

it

works

how

it

works

1 โ€”

The Measure

The Measure asks about the business itself: your prices, your enquiries, your customers, the channels they come through and whatโ€™s coming in the next two years. It traces those answers back to the brand, and when the brand isnโ€™t the cause, it tells you so. Every line of the report is written by the studio. Itโ€™s complimentary, by request, for founders of established businesses in hospitality and wellness, fashion, interiors, architecture and product, and galleries, publishing and cultural venues.

What you receive

About nine minutes

A personal report by email

Where your brand slips

What each slip is costing

The ways to solve it

Research and examples from your field

The Measure

1 โ€”

The Measure

The Measure asks about the business itself: your prices, your enquiries, your customers, the channels they come through and whatโ€™s coming in the next two years. It traces those answers back to the brand, and when the brand isnโ€™t the cause, it tells you so. Every line of the report is written by the studio. Itโ€™s complimentary, by request, for founders of established businesses in hospitality and wellness, fashion, interiors, architecture and product, and galleries, publishing and cultural venues.

What you receive

About nine minutes

A personal report by email

Where your brand slips

What each slip is costing

The ways to solve it

Research and examples from your field

The Measure

1 โ€”

The Measure

The Measure asks about the business itself: your prices, your enquiries, your customers, the channels they come through and whatโ€™s coming in the next two years. It traces those answers back to the brand, and when the brand isnโ€™t the cause, it tells you so. Every line of the report is written by the studio. Itโ€™s complimentary, by request, for founders of established businesses in hospitality and wellness, fashion, interiors, architecture and product, and galleries, publishing and cultural venues.

What you receive

About nine minutes

A personal report by email

Where your brand slips

What each slip is costing

The ways to solve it

Research and examples from your field

The Measure

2 โ€”

The Fitting

Two working meetings with the studio, a few days apart. In the first, we go through the business with you: who buys, why they come back, what the brand promises and where it falls short of the real thing. Then we write and draw. In the second, you receive a written diagnosis and a hand-drawn creative direction, the first sketch of where the brand could go. Both are yours to keep. The Fitting is $2,000, credited in full toward a Commission signed within 60 days.

What you receive

Two working meetings

A written diagnosis

A hand-drawn creative direction

Yours to keep

$2,000

Credited within 60 days

The Fitting

2 โ€”

The Fitting

Two working meetings with the studio, a few days apart. In the first, we go through the business with you: who buys, why they come back, what the brand promises and where it falls short of the real thing. Then we write and draw. In the second, you receive a written diagnosis and a hand-drawn creative direction, the first sketch of where the brand could go. Both are yours to keep. The Fitting is $2,000, credited in full toward a Commission signed within 60 days.

What you receive

Two working meetings

A written diagnosis

A hand-drawn creative direction

Yours to keep

$2,000

Credited within 60 days

The Fitting

2 โ€”

The Fitting

Two working meetings with the studio, a few days apart. In the first, we go through the business with you: who buys, why they come back, what the brand promises and where it falls short of the real thing. Then we write and draw. In the second, you receive a written diagnosis and a hand-drawn creative direction, the first sketch of where the brand could go. Both are yours to keep. The Fitting is $2,000, credited in full toward a Commission signed within 60 days.

What you receive

Two working meetings

A written diagnosis

A hand-drawn creative direction

Yours to keep

$2,000

Credited within 60 days

The Fitting

3 โ€”

The Commission

The complete work, built from the diagnosis up. We set scope and fee together once we understand the business, usually after a Fitting. The studio takes on a few Commissions at a time, so start dates can be a couple of months out.

What it covers

Strategy and positioning

Brand voice and copy

Visual identity

Website

Guidelines

By application

The Commission

3 โ€”

The Commission

The complete work, built from the diagnosis up. We set scope and fee together once we understand the business, usually after a Fitting. The studio takes on a few Commissions at a time, so start dates can be a couple of months out.

What it covers

Strategy and positioning

Brand voice and copy

Visual identity

Website

Guidelines

By application

The Commission

3 โ€”

The Commission

The complete work, built from the diagnosis up. We set scope and fee together once we understand the business, usually after a Fitting. The studio takes on a few Commissions at a time, so start dates can be a couple of months out.

What it covers

Strategy and positioning

Brand voice and copy

Visual identity

Website

Guidelines

By application

The Commission

โ†’ 03 Their

words

โ†’ 03 Their

words

โ†’ 03 Their

words

From founders weโ€™ve worked with

From founders weโ€™ve worked with

From founders weโ€™ve worked with

What it was like on the other side of the table.

What it was like on the other side of the table.

Polaroid of Claire Akkan, captioned โ€œClaireโ€
Claire Akkan
Founder, Peshi Home
We launched something we were very proud to put our name on. Peshi had a clear story but it hadn't been expressed succinctly yet till WOO came in.
Claire Akkan
Founder, Peshi Home
We launched something we were very proud to put our name on. Peshi had a clear story but it hadn't been expressed succinctly yet till WOO came in.
Florent Coudyeser
Founder, Smlin
Is WOO worth it? Wow, yeah! No one understood how to turn our concept into a wow website But WOO did!
Magda Szumna
Founder, Indigo
People compliment how INDIGO looks all the time. In a time of AI-generated sameness, that's gold.
Dieuwke Van Woensel
Founder, Innerprise
Oli gave us a voice that is wise, warm and a little funny, with zero hustle talk. Founders now get who we are in one read.
Polaroid of Claire Akkan, captioned โ€œClaireโ€
Claire Akkan
Founder, Peshi Home
We launched something we were very proud to put our name on. Peshi had a clear story but it hadn't been expressed succinctly yet till WOO came in.
Claire Akkan
Founder, Peshi Home
We launched something we were very proud to put our name on. Peshi had a clear story but it hadn't been expressed succinctly yet till WOO came in.
Florent Coudyeser
Founder, Smlin
Is WOO worth it? Wow, yeah! No one understood how to turn our concept into a wow website But WOO did!
Magda Szumna
Founder, Indigo
People compliment how INDIGO looks all the time. In a time of AI-generated sameness, that's gold.
Dieuwke Van Woensel
Founder, Innerprise
Oli gave us a voice that is wise, warm and a little funny, with zero hustle talk. Founders now get who we are in one read.
Polaroid of Claire Akkan, captioned โ€œClaireโ€
Claire Akkan
Founder, Peshi Home
We launched something we were very proud to put our name on. Peshi had a clear story but it hadn't been expressed succinctly yet till WOO came in.
Claire Akkan
Founder, Peshi Home
We launched something we were very proud to put our name on. Peshi had a clear story but it hadn't been expressed succinctly yet till WOO came in.
Florent Coudyeser
Founder, Smlin
Is WOO worth it? Wow, yeah! No one understood how to turn our concept into a wow website But WOO did!
Magda Szumna
Founder, Indigo
People compliment how INDIGO looks all the time. In a time of AI-generated sameness, that's gold.
Dieuwke Van Woensel
Founder, Innerprise
Oli gave us a voice that is wise, warm and a little funny, with zero hustle talk. Founders now get who we are in one read.

โ†’ 04 Your

request

request

Two ways to begin today

Two ways to begin today

If you're feeling something is off but can't put your finger on it. We can help you name it.

If you're feeling something is off but can't put your finger on it. We can help you name it.

Complimentary ยท by request

Request The Measure

Tell us who you are. If The Measure suits your business, your private link arrives by email within minutes. It takes about nine minutes, and your report follows shortly after.

The Fitting ยท The Commission

Request a Fitting or a Commission

Oli Uygun, the studioโ€™s founder, reads every request and replies personally within three working days. When it looks like a fit, heโ€™ll write back with what happens next.

โ†’ 05 Your

questions

questions

The short answers

The short answers

Anything else, write it in the form and Oli will reply.

Anything else, write it in the form and Oli will reply.

Can we talk first?

The Measure is the first conversation. Its report shows whether a Fitting is worth your time, and you can request one from there.

Can I go straight to a Commission?

Yes. Choose The Commission in the form. Oli will reply personally, and may suggest a Fitting first if the brief needs further work.

Who does the work?

Every project is led by Oli Uygun, the studioโ€™s founder, with designers, artists, writers and developers brought in for what each project needs.

Do we need to be in New York or Amsterdam?

No. Fittings happen in person in either city or over video, and Commissions run wherever the client is.

What if weโ€™re not ready for any of this?

Request The Measure, and read elsewhere, the studioโ€™s essays for founders of design-led businesses. The studio will still be here when the timing is right.

โ†’ Community

โ†’ Community

โ†’ Community

SIGN UP

SIGN UP

to get the scoop, straight from the Atelier.

We host salons, share announcements and talk about how we can build better brands.

to get the scoop, straight from the Atelier.

We host salons, share announcements and talk about how we can build better brands.

to get the scoop, straight from the Atelier.

We host salons, share announcements and talk about how we can build better brands.

Atelier WOO is a full-service brand strategy and creative studio based in New York. We help design-led businesses reposition their brand so they can show and charge what their work is worth. We find what makes each founder hard to copy and build a visual world around it. And we do it by hand.

Atelier WOO is a full-service brand strategy and creative studio based in New York. We help design-led businesses reposition their brand so they can show and charge what their work is worth. We find what makes each founder hard to copy and build a visual world around it. And we do it by hand.